Apple’s SWOT analysis, the company’ s strengths are difficult to compete with, thereby supporting the firm’s continued leadership in the industry . Top Apple Competitors. Apple is known as a consumer goods company; therefore evaluating its value requires understanding its products and consumers. In September, 2013, Apple became the world’s most valuable brand, overtaking Coca-Cola. The company's first product is the Apple I, a computer designed and hand-built entirely by Wozniak. Offer good for 3 months after eligible device activation. Figure 7: Return on Equity and Equity Level, 2012 Source: Financial Analysis Inventory and A/C receivable are nominal as liabilities, so no other changes happened at balance sheet. Apple company 1. Apple Inc. Case Analysis Presented by: Jahid Khan Rahat 2. According to market research company Statista, Apple has sustained its leading market position in the US smartphone market for the past several years. Apple is one of the most valuable and strongest brands in the world. With a company which is a market leader and innovative, we can expect very few weaknesses. The reputation of Apple is higher than any other mobile production companies like Samsung, Nokia, Microsoft and else (Oliviéro et al., 2014). This analysis is usually written in a report for business owners, associates, and investors to refer to. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Ansoff Matrix and McKinsey 7S Model on Apple. In this SWOT analysis tutorial, we will conduct Apple SWOT analysis. Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as a business partnership. Apple Inc. is one of the few largest companies that is producing the information technologies in distinctive manner that … There is a number of strategies that Apple uses to create its competitive advantages over other companies.. The company has strong revenue growth and also offers high return on the investment, which can make it consumer favorite company for making heavy investment. The Business Strategy of Apple 1. Apple was not the first to introduce the personal computer. This article provides a concise analysis and discussion of several critical strategies employed by the Cupertino-based company. Matching Customer expectations – Being a leading company since 1980’s Apple has a major market share and the consumer expectation is going through the roof. SWOT and PESTLE Analysis of Apple. The Strengths of Apple Inc Weaknesses in the SWOT analysis of Apple. Product and Innovation Strategy. Apple Marketing Analysis 1. Plan automatically renews until cancelled. Apple genius is a person acts as a tech assistant in considering the consumers problem and rectify them. Ten years of annual and quarterly financial ratios and margins for analysis of Apple (AAPL). Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other variety of related services. For example such as Ipad2, Ipad3, Ipad4 that is a … Even though it started as a traditional computer company, Apple now designs and manufactures a wide variety of electronic devices, including smartphones, tablets, music players and television sets. Limitations Recommendations Conclusions Value chain analysis Recommendation One subscription per Family Sharing group. Case Analysis Content: Situation Analysis Financial Analysis Key Success Factors SWOT Analysis Recommendations Implementation and Expected Outcomes Evaluation and Control 3. Apple has a very unique business model in which it writes and designs proprietary software and offers its own operating system for all of its devices. Therefore, the loyal customer base is also a very crucial market for the company. Apple products are highly popular since the company always came up with an innovative design that exerts influence on its popularity. In the context of this SWOT analysis, the company is capable of introducing profitable new products, such as new lines of mobile devices, by virtue of its strong brand image. PESTLE Analysis of Apple. SWOT analysis of Apple analyses the brand/company with its strengths, weaknesses, opportunities & threats. It was made a lot of machine and computers. 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